Writing a News Release (aka Press Release) is easy when you know the formula. It is a standard format that makes the job of the journalist efficient.
Authors can use News Releases to announce new titles, events, or highlight aspects of their work in progress.
The ‘trick’ to having your News Release picked up by media is filling in the blanks with interesting and mistake-free content. (The chances of your News Release being published are greater with local publications. If you’ve set your sites on national or world news coverage, a professional publicist is well worth his / her fee.)
Each element of the News Release, and where it belongs, is highlighted with purple arrows below. (Sample text is from a News Release for CyberPatriot team recruiting.)
At the bottom of this post, is a FREE PDF download of the 6 Elements of a News Release and links to additional Author Media Kit articles.
CyberPatriot is a National Youth Education Program. It was created by the Air Force Association to “inspire students toward careers in cybersecurity or other science, technology, engineering, and mathematics.”
CyberPatriot sponsors include Northrop Grumman Foundation, AT&T, Cisco, Microsoft, Norton, and Facebook. If teams advance high enough, they qualify for all expenses paid trips to Baltimore, MD for the National Finals Competition and for scholarships.
Recruiting for new teams begins in April. If you are interested in becoming a CyberPatriot Volunteer Mentor for your group or school, visit the CyberPatriot website for outreach materials.
The program also offers elementary school education and summer camps as well as the NYCDC program.