Boost Your Business with a Book

Are you an expert in your field? Do you want to increase the quantity and / or quality of your customer base?  Would you like to expand your service offerings into paid speaking engagements?  If you answered, ‘yes’ to any of these questions, writing and producing a book (e-book or print) may be worth some serious consideration.

Below is an excellent video series that outlines how to organize, compose and write your business boosting book.

Reason for Writing – Target Market – Diane O’Connell – Video Series

Targeted Subject Topics – Manuscript Organization – Blogging – Diane O’Connell – Video Series

Share Your Expertise – Storytelling – Diane O’Connell – Video Series

Research & Statistics – Diane O’Connell – Video Series

Publishing a book is not an endeavor to enter into casually. With the ‘relative ease’ of self-publishing, there are more than a few ways to go terribly wrong and end up sabotaging your business growth efforts.

This video explains the difference between Traditional Publishing vs. Self Publishing

Publishing Options – Traditional vs. Self Publishing – Diane O’Connell – Video Series

The webinar below explains the complexities of interior page layout and design. It discusses what makes a book look like it has been professionally designed vs. a DIY project.

interior design

Under the Covers Book Page Design by Michele DeFilippo

Like any product that one would take to market, a book has production costs at the front end and distribution and marketing expenses once it’s complete. A savvy business person will know when it’s appropriate to do the work yourself and when its time to hire an expert.

The following is a list of the most common (and wise!) areas to plan for investment in your book project.

Cover Art
Editing 
Interior Page Design
Marketing / Website Set-Up

Below are a few resources for editors and cover designers.

Editors

Editorial Freelancers Association (1,100+ members) has a sort function that simplifies identifying the editors who match your search criteria.

Bay Area Editors Forum

Book Expo America

5 Tips to find the right professional editor for your book

What type of editor do you need?
*Content Editing helps with the overall organization of your material
*Copy Editing is fact checking
*Line Editing is the nuts and bolts of sentence and paragraph structure and punctuation.

Cover Design & Designers

cover design

 

 

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